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Importance of Sitemaps

20th January 2011
By aman in Business Law
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There are many SEO tips and tricks that help to optimize a website, but one of them is incredibly important as is sometimes underestimated, site maps. Sitemaps, as the name implies, is only a map of the area - ie on a single page that you shows the structure on the site, its sections, the links between them, etc. Site Maps makes navigation easier on the site and an updated sitemap on your site is good for both users and search engines. Sitemaps is an important way to communicate with search engines . While in robots.txt you tell search engines which parts of your site to exclude from indexing, on your map telling you the search engines where you want them to go.

Sitemaps is not a novelty.
They have always been part of the best web design practice, but with the introduction of a site map of the search engines , now they become even more important. However, it is necessary to make a clarification that if you are interested in sitemaps mainly from a SEO point of view, you can not go ahead with the conventional sitemap only (though currently Yahoo and MSN still stick to the standard HTML format) for example, using Google Sitemaps a special (XML) format that is different from the usual html sitemap for human visitors.

Why use a site map? (Sitemap)

Site Map has many advantages, it is not only easier navigation and better visibility in search engines. Sitemaps offer the opportunity to inform search engines immediately about any changes in your website. Of course you can not expect the search engines will run with a time to index your changed pages but certainly the changes will be indexed faster, compared to when you do not have a site map.

Also, when you have a sitemap and submit it to the engine clean, do you rely less on external links that will bring search engines to your website. Sitemaps can even help with messy internal links - for example if you have accidentally broken internal links or "orphan" pages that can not be reached in any other way (but there is no doubt that it's much better to fix the error than relying on an area map).

If your site is new, or if you have a significant number of new (or recently updated pages), then using a sitemap can be crucial to your success. Although you can still go without a sitemap, it is likely that soon sitemaps will become the standard way to submit a site to search engines. Although it is certain that spiders will continue to index the Web and sitemaps will not make the usual review procedures obsolete, it is logical to say that the importance of sitemaps will continue to increase.
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