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Connecting With Your Customers Through Your Brand Identity

04th May 2011
By Henrypeter in Business Law
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All that is symbolic of your business products, services and the brand it represents is the essence wrapped up in a logo-or the brand identity.

How to connect with your customers through your brand identity?

Your business is chiefly recognizable through its brand because that’s what sets it apart from the rest – in a market overcrowded with business identities. The brand identity or your business logo, is the first link of communication your customer strikes with you. In other words, the logo is the initiator and the propeller to forge a relationship with your customer. Which makes it necessary that your business logo design be a prime focus area from the marketing angle. Over and above the visual aspects of your logo, which are no less important, the design aspect should encompass that integral functionality of drawing the customer to the business through his pool of interests. This way the attention-grabbing strategy of your brand identity is basically rooted in the customer, which will deliver the first impact of entailing him in your brand pool.

So, how to design a brand identity that will connect with your customer? Designing a brand identity, be it small or big business involves a good deal of market research about target customers. The potential you discover about your prospects will help you reap benefits in moving your business closer to the customer/prospects. For instance, if you are into the business of running training centers, your target group could chiefly comprise sophomores and grads. Identifying their striking note of likes, right from the color combination to designing conventions and the symbolism, can take your business a long way from the first instant of rapport with the customer base. The initial thread of connectivity with the customer translates into a bonding, which will make your brand coveted and patronized. The target group can be localized, a specific ethnic group, or a particular age-category or even be gender specific. The thought and creativity which go into designing your brand identity should be within the framework of these parameters, so that the brand-launch in your customer-base doesn’t face any resistance.

Before coming out with a logo design to project your brand identity it pays good to conduct a survey with the potential clients. Clients here imply the “target audience” , who will play a vital role in enlivening your business brand through their response. A feedback from such surveys can help you strategize with measures, which will help your logo design connect better with the potential customer. Lastly, the most important aspect about the appeal factor of your brand identity is its focus. For small businesses targeting specific markets, it is sufficient if the wave of appeal, sweeps in that specific locale, irrespective of the “outskirts” or the market-outsiders not being swept in. Here the ground-rule is “Focus on the target – the center point of brand appeal”. Outside and across the periphery of the market, is not critical to your business performance.

If your brand identity’s focus is in the right place, your business will get a thrust from the synergy of customer-response and your marketing efforts, making the launch and the ascent a steady yet sure progress.

As a brainchild of branding experience and creative expertise is Rarefly logo design services. As an ace logo designing company, USA, our branding techniques encompass a world of experience, which meticulously channels to specific requirements, to render custom logo designs. Here, technology is steered by creativity by a team well conversant with global methodologies to render services above par.

Our first interface is with the client and therefrom, his business, to follow the links that leads to the highest brand quotient – rising from the crucial link called customer- the critical success factor for your business.
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