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Get Good Quality Clicks from Google Adwords

16th May 2012
By Aly Mathew in Internet Law
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To make sure your advertisement is shown as often as feasible, Google will help your Adwords management by switching on their search partners (massive sites like AOL) and also their content network.
The search partners are usually a nice group to have on board. They are comprised of other search engines which, although they are not ranked as high as Google, still get a respectable amount of traffic.
The content network is another game entirely. Completed correctly, you can get a ton of traffic for a handful of cents per click. Completed wrong, your wallet is emptied in the blink of an eye.

It's vitally important for your wallet to have a nice process of Google Adwords management.
In case you don't manage your Adwords campaigns, you'll break the bank sooner than you expect.
When you first start an Adwords campaign, Google will "advise" you on the cost per click. This is not completed out of the goodness of their heart - it is completed to increase their bank balance at your expense.

Trouble is, they trust Google. And this is instance where that trust is pricey.
As well as adjusting your maximum cost per click, you also need to look at a couple of other settings in your Adwords campaign.

To get your cheap Adwords traffic, switch on the content network and switch on separate bids. Set your maximum click cost for the content network at between 10% and 20% of you regular bids. You'll start to get cheap traffic from these bids which will help keep your campaign cost down.

To get cheap clicks, you need to set separate bid prices for the content network. The quality of the sites your advertisement is shown on varies enormously. Some of them have been put up with the sole purpose of getting Adsense income. Fortunately, the search engines are doing a better job nowadays at keeping these out of the main search results. lots of the content sites are highly targeted sites, run by enthusiastic owners. Getting your advertisement on these ought to lead to nice quality traffic at a fraction of the cost of the regular search results.

When learning about search engine marketing, there's a couple of terms you absolutely must know:
Pay-Per-Click (PPC): Pay-Per-Click is a model of search engine marketing that chargers advertisers by clicks, not impressions (the number of times an commercial is displayed). PPC ads are displayed on search engine result pages, affiliate services, & outside sites.

Search Engine Promotion (SEM): Search Engine Promotion describes any promotional method related to search engines, with main branches: Search Engine Optimization (SEO) & Pay-Per-Click (PPC). SEO affects organic search results, while PPC targets sponsored commercial listings.
Other Terms

Call to Action: When it comes to PPC management, bossy is nice. A call to action is a statement imploring visitors to cease reading & start doing. This might include a variety of activities, including purchasing a product, submitting a quote request, or joining an e mail list.
Conversion Rate: The portion of PPC visitors who execute a definite action, such as finishing a sale or requesting a quote. If your clicks are not leading to conversions, there could be a disconnect between your commercial text & the landing page or web-site that users are visiting.
CPC (Cost Per Click): The agreed on amount that advertisers pay PPC engines for every click their ads receive. Different keywords & keyphrases have different CPCs, as determined by industry competition & the Quality Score of each (see below).
CTR (Click Through Rate): The amount of clicks a PPC commercial receives, divided by its total impressions.
Multivariate Testing: Also often called multi-variable testing, this process of commercial comparison takes A/B testing to a whole new level, with the ability to examine multiple variables at a time to generate the ideal combination of factors.
Quality Score: Google AdWords makes use of its Quality Score feature to make definite that sponsored adverts stay relevant to user search results. A higher Quality Score can actually decrease your CPC & increase your ad's rating & exposure.
ROI (Return on Investment): This statistic calculates the cost-effectiveness of your PPC campaign by dividing the money gained (or lost) by the cost of marketing.
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