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Do I need to register my Logo

10th May 2011
By raju in Bankruptcy Law
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A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization. An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS

Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms people see are recognized without a name.

Logos are also registered as trade mark or service marks, if they are not likely to cause confusion with any other mark. The basic condition is that the parties have a bona fide intent to make use before an application to register a logo may be filed. From the legal point of view registration is very important because ownership is ascertained and protection is provided for that mark.

If your logo has been approved for trade marking, the owner can use the symbol ™ to indicate the same. Now it is a good idea to consult with an attorney to make sure that all loose ends are tied and there is no scope for trademark infringement later. The law has many loopholes and it is important to make sure that your case is airtight.

Well you have been seeing the logos including Apple Inc.'s APPLE with a bite missing, which started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. Coca-Cola's script is known worldwide, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company.

Now these companies are known by their logo, so logo registration is very very important for the growth of an organization and who knows your logo will be in above list. (BMC) is a specialized team of Trademark Agents, Corporate Lawyers, and Company. Our diversified team with extensive legal and corporate knowledge enables us to cater to the stated and unstated needs of our clients.
A company’s brand is the primary source of its competitive advantage and is a very valuable strategic asset. We understand and appreciate the fact that protecting the Brand or Corporate Identity is basis of all business strategies and also expands future business opportunities.
Our dedicated team assists you in simple, comprehensive and economical way of registering your brands and protecting it from possible infringement from competitors.
BMC Team has serviced clients of all sizes from different industries. The foundation of our practice is a belief that efficient service is based on commercial vision and creativity, effectively capitalizing the deep expertise and practical knowledge that specialization brings.
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