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Designing a Banner For Website

16th November 2011
By Steve in Business Law
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Ad Banner

An ad banner is normally used for advertising a product/service online. The main aim of these web banners is to attract the attention of viewers. Online advertising have become popular and gained a lot of importance as a result of competition. The advertisers have started creating unique and attractive Ad Banners to gain the attention of visitors. A webpage filled with a variety of ads gives an impression that the portal is flourishing. The concept of ‘the more the better' seems to work well.

Web Banner

Web banners play an unavoidable role in the success of websites because they are visually attractive and convey the message in a loud and clear way. They are used to advertise products and service. The customer is taken to the advertised website when he/she clicks on the banner ad. This in turn increases the traffic. There are different kinds of web banners like flash banners, static banners, banner logo design, etc.

Simple banner ads can be created using HTML codes. It will take a long time to load if it contains numerous functions. Web banners hardly face any problems because the HTML codes are browser friendly. These ads are used to attract customers and increase the website revenue. Web banners are considered to be an essential part of any website design.

Static Banner

Static Banners are considered a sophisticated form of online banner advertising though they cannot withstand the competition posed by flash and gif animation. They are capable of providing a professional and decent look to the website. The banner design is ‘Simplicity at its Best’. This form of advertising scores more points than other methods because the message can be easily understood by the viewer. Further, they may read the message in a couple of seconds instead of waiting for the gif, flash advertisement to load. Even a layman would understand the concept because there are fewer problems associated with the display or the browser. Chances of getting a positive response from static banners are higher compared to results obtained from a flashy design. This is because even an unknown audience would accept the message associated with a static design while the content on the flash banner may look deceiving. It makes the visitors think that the website will offer something in return other than just the captivating banner.

Animated Gif Banners

You are under the wrong impression if you feel that the gif ads have been replaced by 3d animation. This is because most companies prefer gif banners instead of flash banners that tend to irritate viewers. The message gets affected with increase in graphics. Therefore, it is a good idea to promote your website by using gif animation. Gif ads are considered browser friendly because they result in maximum output with minimum risk. Images are selected and then arranged one after another. It looks like the image or object is moving when the gif banner frames are played/looped within a particular time frame. It remains a valuable form of advertisement it lacks the attraction of flash animation. This banner ad has its set of advantages and disadvantages like other forms of web advertising.

Flash Banners

It is the most interesting and attractive form of web banner advertisement. Motion is given to the objects by using advanced and developed technology. The program (flash) can be used to create web pages, entire sites, or to highlight important information and data. It plays an vital role in the success of a website because it coaxes the viewer to click on the banner after looking at the advertisement. The demand for similar types of banner designs has improved with the increase in user expectations. It has become possible to include live coverage, videos of an event. A flash banner provides an amazing look to the website by making the visitors think that the portal is loaded with
fashions, latest trends, and modern technology. However, these types of banners take a long time to load because of the huge file size. An effective Flash banner also acts as a good guide for users to plot their course from one page to another.

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