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26th November 2009
By monty111 in Taxes
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Many sales managers monitor their sales staffs' activities based on the number of business cards each rep collects during the day. You can easily rate the effectiveness of your daily routine by counting the cards your collect. You'll have a better idea of how many leads you're generating if you give a card each time you receive one.Your business cards are one of the most productive pieces of collateral you will generate. Consider them the seeds of your business, and scatter them widely.

A professionally designed logo adds distinction, eye appeal, and can effectively "make" or "break" an otherwise ho-hum business card. A good logo helps a customer both relate to your business and to build trust. Generic clipart may actually hurt your business. Prospects might wonder why you can't afford quality artwork and may question if you're in business for the long haul.Meaningless graphics (such as monogrammed initials) may add distinction to your card, but they don't convey information or give prospects a reason to call you. Which would be more important to you -- fluff or valuable information? With the advent of online business card design services that allow you to create business cards from brilliant full-color templates, some of the factors discussed above are certainly relevant. Adding color is probably the single most effective way to add appeal to your card, but you don't want the text and the background to compete with each other. Learn more about how colors affect human emotions

Check your sales agreement for instructions regarding logo placement on your business cards. Card associations, many banks and vendors have specific rules regarding the use of their logos. Additionally, be sure to include any logos (that you are entitled to use) that might lend further credibility to your business, such as from a trade association, chamber of commerce or Better Business Bureau.Keep a supply of business cards in your wallet, briefcase, car, computer bag and desk, and invest in a simple business card holder to protect the cards and keep them looking crisp and clean. If you conduct business in languages in addition to English, you might consider having your contact information printed on the back of your business card in these other languages. Or, you might add a line to your business card such as, "Se Habla Espanol."

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Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.To make your little card stand out, try designing your cards around these alternative uses:You have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own?Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase.Remember to include an expiration date on them! Then hand them out to all your customers.Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.

They will appreciate the fact that they didn't have to spend valuable time flipping through the yellow pages trying to pick one company to fulfill their needs. With their satisfaction comes repeat and referral business for you. It's a snowball effect that can't be beat!On my fridge, you'll find magnets from Wing Stop and Boston Market restaurants, Domino's and Papa John's pizza, a heating and air specialist, a massage therapist, the local veterinarian, as well as the nail salon my wife goes to. I have no idea when these magnets were placed there, but I do know that they don't move from the prominent spots they were placed months or years ago.Creating Magnetized Business Cards,Now that you are convinced of the positive effects that magnetic business cards can have for your company, what's the best way to obtain them?Option #1: Buy stick-on magnets and attach them to the back your current business cards You can buy magnets of various shapes and sizes at your local craft store at a relatively cheap price.

State what services you have to offer, describe your business in professional-style precise terms, and make sure that your contact information (name, phone/fax/cell number, and email address) is easy to locate.If you are going to start up something like a children's birthday party service or another "fun" type of business, then you definitely want to think about bright colors and graphics that grab people's attention! Remember though, don't "clutter" your brochure or business card with too much information! Make sure your prospective customers can find your name, phone number, and email address easily---make them want to contact you right away!Creating Brochures.Most brochures are either bi-fold (one fold, four printable sides or "areas") or tri-fold (two folds, with six printable areas). You need to decide on which format you want to use, and then shop for good-quality paper that comes pre-scored (or "creased") so that it folds with a sharp edge.

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