http://www.goinglegal.com en-us editorial@articlealley.com In the USA the trade mark legal rights can be made through adoption of the brand name. What it means is the instant you start using the mark, you get so-called "common law" legal rights. Wonderful news is - you are a mark holder! After I break down it to ... http://www.goinglegal.com/advantages-of-a-national-brand-name-registration-certificate-1926234.html 04th January 2011