http://www.goinglegal.com en-us editorial@articlealley.com Your business name can develop to become one of your most valuable assets, through marketing and the development of a relationship between the public and your brand. This is why it is important to protect your name from misappropriation. When you start a ... http://www.goinglegal.com/starting-a-business-trade-marks-company-names-and-domains-2381240.html 23rd October 2011 Microsoft is contesting Apple's attempt to trademark the name 'App Store', claiming that the name is too generic. In 2008 Apple applied to trademark this name for its iPhone, iPad and Mac download services. However, Microsoft has asked the US Patent a... http://www.goinglegal.com/microsoft-and-apple-app-store-dispute-2208901.html 04th May 2011 In 1994 the law changed and there is no longer any protection for an unregistered trade mark under the Trade Marks Act. So, if you want to stop someone using your unregistered brands, you can only do so through a different type of legal action called ‘pa... http://www.goinglegal.com/trade-mark-registration-essential-points-to-remember-1765617.html 28th September 2010 The consistent use of a name is very important in establishing a reputation. Once a reputation is established, brand value is generated in the business name. If you have filed a patent or established a business, or developed names for product lines, the ... http://www.goinglegal.com/what-every-business-should-know-about-trademarks-1765409.html 28th September 2010 Of all the IP laws, copyright is the most wide ranging in scope and application, and hence important for business owners to understand. Obviously, if yours is an industry, like music or technology, where copyright plays a central part, you will need to k... http://www.goinglegal.com/copyright-the-common-misconception-1764266.html 27th September 2010