http://www.goinglegal.com en-us editorial@articlealley.com Adding custom theme music or jingles to your TV and radio ads can make your advertising efforts twice as effective by appealing to both sides of the brain. According to Professor Gerald J. Gorn, in a paper for The University of British Columbia School of ... http://www.goinglegal.com/grow-your-business-campaigns-through-jingles-promotion-2418377.html 13th March 2012