No one hates to save, yet no one likes to forgo potential profit. In other words, I am hinting that even though you may wish to save money and get the best deal at the car dealership, the dealership owners, and employees are not going to help you save if you are not prepared to do your homework. The dealerships has a price some call the floor. This is the least they are willing to let the car go at. This is predetermined, even though the salespeople may not act like it. Furthermore, the floor price is locked to those shoppers that do their homework.

The most important piece of information you can walk into the dealership with is the invoice price. You can find it from the manufacturers. You should also know the blue book valuation according to every category. This way, you would approximate what the dealer paid for the car, and how much are they expecting to get for it. Once you are at the dealership, find the MSRP. This is found on the sticker normally on the window of the car. Make sure that the dealership makes enough money at the MSRP. However, they will try to convince you into paying more. Never allow the salesperson to make you feel guilty for not allowing the dealership to make enough money. Don’t worry about that, as a matter of fact, dealerships usually receive rebates, and holdback based on a certain percentage of the MSRP. The MSRP accounts for dealership reasonable profit. Hence, amazing profit is better than reasonable profit, this is the reason you are going to receive counter offers. Threaten, and do kill the deal if you have to, at least the next time you visit this dealership, they will know that you are concerned more about your bank account, than their bank account.


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